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ASTRA's Insights: Introducing Licensed Products at Specialty Retail
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ASTRA's Insights: Introducing Licensed Products at Specialty Retail
by SUE WARFIELD, President, American Specialty Toy Retailing Association (ASTRA) Over the years, licensed products have been a “hands-off” commodity for many specialty stores. Licensed toys cost more, are sometimes of lower quality, offer little play value, and don’t have the overall look that specialty toy stores want to present. These are all understandable reasons to avoid licensed products at specialty stores, and as a former sales rep, I h…
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