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Aston Martin limits US exports, mulls pricing adjustment to offset tariff hit

  • Aston Martin Lagonda, the British luxury automaker, plans to reduce the number of vehicles sent to the U.S. In 2025 in response to new American tariff regulations.
  • This action follows US President Donald Trump's imposition of 25-percent tariffs on car imports aimed at boosting domestic auto production.
  • The company manufactures cars in the UK, sells about a third in the US, reported a 13 percent revenue drop in Q1 2025, and cut losses to £79.6 million.
  • CEO Adrian Hallmark stated that the company is keeping a close watch on changes to US tariffs and has reduced shipments to the US market while making use of inventory available through American dealerships.
  • Aston Martin maintained its 2025 guidance but faces ongoing uncertainty from tariffs and is implementing a turnaround plan including workforce cuts and asset sales.
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The Telegraph broke the news in London, United Kingdom on Wednesday, April 30, 2025.
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