Asos customers receive ‘hack’ notification threatening leak
ASOS said it is investigating unauthorized app notifications that threatened to leak data, after shares fell more than 10%, the company said.
- Asos app users received a push notification on Tuesday morning claiming the platform's systems were compromised, with the message stating "ASOS HACKED" and alleging the company's Snowflake instance was fully breached.
- Sent shortly before 10 a.m., the message threatened the Asos DPO and IT departments, demanding they "Engage with us, or we will leak it" via a Telegram chat link included in the notification.
- More than 400 customers flagged issues on Downdetector by 10:30 a.m., while some users questioned on social media whether the alert was a marketing strategy rather than a genuine security breach.
- Asos has not commented on the alert, though British law requires the company to report any data breaches classified as "high risk" to officials within three days.
- The retailer, which reported revenues of £2.5 billion in 2025 and serves 17 million customers annually across more than 150 countries, now faces scrutiny over the scope and authenticity of the alleged breach.
136 Articles
136 Articles
ASOS issue update after 'hack' message
ASOS has reassured customers that their card details have not been compromised after it appeared the online retailer was hacked this morning. Fans were alerted to a message earlier today saying: 'Dear ASOS DPO and IT. We have fully compromised the Snowflake instance. Engage with us, or we will leak it,' while providing a link […]
ASOS Investigates App Security Breach After Chilling 'Engage With Us' Extortion Alert Hits Users
ASOS is investigating an extortion message sent through its app after customers received a warning claiming alleged attackers had compromised a Snowflake environment and might leak data.
ASOS responds after app hacked with bizarre push notification
Clothing retailer ASOS has issued a response after its app was hacked this week, sending a bizarre push notification to its users. Thousands of ASOS customers were left confused and alarmed on Tuesday morning after they received the push notification, which appeared to show that hackers had ‘fully compromised the Snowflake instance.’ The hackers then […]
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