Asian Skincare in Peru: Why Everyone Talks About K-Beauty · Global Voices

Switzerland is to chocolates like Asia – and specifically South Korea – is to the dermoestetics. Its skin care routines invade the internet. And it is no longer just because of the influence of content creators: retail in this part of Latin America begins to adopt it. Fandom, idol or K-beauty? These terms are increasingly known among local skincare consumers, and so some brands consider that it is no longer just a niche of centennials: it expand…