New Xbox CEO Reveals Why She Axed 'This Is An Xbox' ad Campaign

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The new Xbox CEO Asha Sharma wants to forget the unpopular advertising campaign

El Periódico

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Under the leadership of the new executive director, Xbox erases the vestiges of a campaign that, according to Microsoft, “didn’t fit Xbox”

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For months, Microsoft wanted to decouple the Xbox brand from the classic console and establish it as a cloud service. However, the players rejected the concept rigorously. Now the new management finally pulls the plug. (Continue reading)

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NewsGaming.net Xbox: Microsoft confirms the abandonment of the campaign "This is an Xbox" to revive its identity It's now official, Microsoft has confirmed the end of its controversial marketing campaign "This is an Xbox", a decision taken directly by the new head of the gaming branch, Asha Sharma. Since taking over these functions, it had already announced big cambulances to re-brand the brand. To see if this new strategy will pay off. A campai…

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Microsoft has retired the controversial "This is an Xbox" campaign. Now new backgrounds have emerged.