Asda’s Spanish rebrand of George to Jorge taps into ‘the mood of the moment’ as Spain beat Argentina to lift trophy
3 Articles
3 Articles
On Monday afternoon, the plane bringing the new world champions from New York landed at Adolfo Suárez Airport in Madrid. In the following hours, the team travelled a short and very precise route. First stop: Zarzuela Palace, where the players were received by King Felipe VI. Second: Moncloa Palace, where Prime Minister Pedro Sánchez waited for him. Only then did Cibeles Square, where they had gathered, according to the estimate of the prefecture…
Asda’s Spanish rebrand of George to Jorge taps into ‘the mood of the moment’ as Spain beat Argentina to lift trophy
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Asda has won praise for capturing “the mood of the moment” after renaming its George brand as Jorge and bringing in Spain flags, “Vamos España” signs and flamenco dancers to cheer on the Spanish football team before their 1-0 victory over Argentina in the New York fina…
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