Asda Spends Millions Upgrading Shoppers' Favourite in-Store Feature While Rivals Close Them Down
- Asda is launching a £10 million upgrade programme this month to modernise 180 of its in-store cafes across Britain.
- This decision follows rival supermarkets like Morrisons closing dozens of cafes and counters to focus on areas customers value.
- The upgrades will introduce a refreshed look, featuring new menu options like avocado on toast and katsu chicken curry, along with the addition of electronic ordering kiosks and the ability for customers to place orders directly from their tables.
- Ian McEvans, who oversees commercial food at Asda, highlighted that cafés play a key role in many shoppers' overall experience, and the planned investment will introduce an updated design and atmosphere.
- Asda plans no cafe closures despite acknowledging costs exceed revenues, signaling strong commitment amid sector cutbacks and a push to revive the supermarket chain.
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Asda launches ‘new and improved’ café menu with trendy innovations alongside beloved fan-favourites
Asda has unveiled a £10 million investment programme to transform over 180 of its in-store cafés across Britain, kickstarting a fresh new revamp for the British supermarket - with a new menu to boot
·London, United Kingdom
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Asda to spend £10m on revamping cafes amid closures among rivals
The money will go toward modernising 180 of its cafes and expanding the menus.
·London, United Kingdom
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