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Asda shoppers slam Asda Rewards as 'the most pointless thing on the planet'
Asda shoppers report minimal returns despite spending hundreds monthly; some say £600 spent only yields about £5 in rewards, prompting widespread online criticism.
- On September 2, 2025, Asda shoppers criticized the Asda Rewards Card online for failing to provide meaningful rewards despite frequent use.
- The complaints stem from recent changes removing blue light card benefits and star buys, requiring customers to spend £600 in one month for just £5.20 in rewards.
- Shoppers communicated through X that scanning the Rewards Card no longer increases their cashpot, causing frustration amid continued issues with delivery and stock availability.
- Despite these complaints, Asda highlighted it cut prices on over 14,000 products, maintaining a 3–7% price gap below competitors and promoting the Rewards app for extra savings.
- The backlash suggests diminishing customer satisfaction with the Rewards scheme, although Asda aims to keep providing value through price cuts independent of loyalty card benefits.
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