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Asda Living 2.0: Who are the biggest rivals to George’s concept stores?
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Asda Living 2.0: Who are the biggest rivals to George’s concept stores?
Last April, Asda unveiled Leeds as the location of its first standalone George concept store. At the time of launch, the supermarket said the new trialled concept would replace its Asda Living brand portfolio across the UK if it was successful. Under its new concept, the Leeds store was “completely transformed with a new layout” with an expanded George range, alongside homeware, toys and essential baby products. Its previous Asda Living stores …
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