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Asda Makes Big Change as It Extends Delivery Hours to Meet Customer Demand
Selected stores will take orders through Deliveroo, Just Eat and Uber Eats later as Asda targets late-night World Cup demand with delivery-only discounts.
Asda has extended its grocery delivery hours to midnight at selected stores, marking an industry-first move to accommodate customers watching late-night World Cup matches.
FIFA's decision to expand the tournament from 32 to 48 teams this year has created late-night fixtures, with England and Scotland matches scheduled to begin at 11pm or later for UK viewers.
Promotions include two Exceptional by Asda pizzas for £10, while Just Eat customers can benefit from up to 50% off selected breakfast items and Deliveroo users receive up to 40% discounts on party food.
Asda has also introduced Cereal Milk Cookies at £2.24 for a pack of four as part of an expanded bakery range, with one enthusiast calling them the "best on the market."
Retailers anticipate a significant sales boost as fans increasingly choose to watch fixtures from home rather than visit pubs or fan zones, driving demand for rapid grocery delivery services.