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Asda audio campaign delivers more than 20x return on ad spend through Experian and Bauer measurement
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Asda audio campaign delivers more than 20x return on ad spend through Experian and Bauer measurement
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Experian and Bauer Media have demonstrated the commercial impact of audio advertising for Asda, with new campaign measurement revealing a more than 20x return on advertising spend (ROAS), 13% higher transactional spend and 27.5% higher customer retention among exposed …
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