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Asahi UK secures a sponsor deal with Southampton FC

Summary by Soccerscene
Southampton FC have secured Asahi UK as their new Official Beer Partner for a multi-year deal. As part of the agreement, Asahi UK's premium range of beers will be served across St Mary’s Stadium, including in the Fan Zones, The Dell, concourses, and hospitality lounges. In addition, Asahi UK will improve the fan experience by installing state-of-the-art equipment and upgrading the bar areas at St Mary’s Stadium. As of 2022, Asahi Group Holdings …
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Soccerscene broke the news in on Thursday, July 3, 2025.
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