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ASA Marketing Compliance for SMBs
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ASA Marketing Compliance for SMBs
Table of ContentsUnderstanding Marketing Compliance Core PrinciplesDigital Compliance RequirementsASA Marketing compliance has become increasingly important for UK businesses as regulatory bodies intensify scrutiny over advertising claims and promotional content. The Advertising Standards Authority (ASA) received over 39,000 complaints in 2023, leading to thousands of advertisements being amended or withdrawn. Poor marketing compliance costs bus…
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