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As Tequila Don Julio Goes Through a Crisis in the U.S., Mexicans Buy More Johnnie Walker and Buchanan’s Whisky
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PHOTOART: MERCA2.0 GEMINI Diageo lives a paradox between Mexico and the United States. While Tequila Don Julio, one of its most important premium brands, registered a sharp decline in the US market, in Mexico the company managed to sell a higher volume of drinks, with Scotch as the main driver of growth. Diageo’s financial results for the year ended 30 June 2026 show that organic volume in Mexico increased 5.8%, although organic net sales barel…
·Mexico City, Mexico
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