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As hotel loyalty programs lose value, could AI come to the rescue?

Summary by hoteldive.com
An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

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As hotel loyalty programs lose value, could AI come to the rescue?

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

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hoteldive.com broke the news in on Monday, August 11, 2025.
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