Artificial sweeteners spark more intense brain activity than real sugar

Artificial sweeteners spark more intense brain activity than real sugar

Your brain may be able to tell the difference between a diet soda and a regular sugary drink, even if they taste exactly the same to you. New research suggests that artificial sweeteners trigger distinct and more intense electrical activity in the brain compared to natural sugar, even when the sweetness levels are identical. These findings were published recently in the journal Foods. The human desire for sweet foods is innate and powerful. This…