Arthur Cyr - Good management and Cracker Barrel’s crackup

Arthur Cyr - Good management and Cracker Barrel’s crackup

Cracker Barrel restaurants have been experiencing a massive customer hemorrhage along with plummeting stock, thanks to self-inflicted wounds. Company leaders decided to replace the traditional, rustic rather corny logo of an older fellow from the country leaning on a barrel.

Oct. 16: Letter to the Editor: Denny Worman: Response to Cracker Barrel logo fiasco

This problem the new CEO caused was trying to destroy the logo and the antiques. Cracker Barrel took a huge nose dive where the stock dropped over $200 million with shares dropping nearly 18%.