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Arkansas Razorbacks announce multi-year partnership with Tyson Foods
Tyson Foods becomes exclusive jersey patch sponsor for all 19 Arkansas Razorbacks varsity teams in a five-year deal starting 2026-27, marking a major new revenue source.
- The University of Arkansas announced on Wednesday a five-year partnership with Tyson Foods placing the Tyson logo on jersey patches for all 19 varsity teams starting in the 2026-27 academic year.
- After the NCAA Division I Cabinet approved jersey patch sales in January, Arkansas began searching for a sponsor last fall, and discussions with Tyson leadership expanded the plan to all 19 sports.
- The agreement includes multiple brand integrations, including the 'Official Protein of the Arkansas Razorbacks' designation, logos on playing surfaces across campus, press-conference backdrops, and some Arkansas student-athletes as NIL brand ambassadors.
- Tyson executives framed the deal as an investment in Northwest Arkansas, with Hunter Yurachek calling it the most lucrative true corporate sponsorship benefiting every student-athlete.
- With the two-patch limit, Arkansas is the fifth school to announce a game-worn jersey sponsor, while retaining the ability to sell additional playing-surface sponsorships.
12 Articles
12 Articles
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Fort Smith/Fayetteville News
KTHVArkansas Razorbacks announce multi-year partnership with Tyson Foods
Tyson Foods and the University of Arkansas have announced an expanded partnership, making Tyson Foods the official protein of the Arkansas Razorbacks.
Breaking: Arkansas Announces Significant Partnership With Tyson Foods, Including New Uniform Patch Logos
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Arkansas Become The Latest School to Adopt Sponsorship Uniform Patch
Arkansas Athletics has become the latest collegiate sports program to adopt the use of uniform sponsorship patches. The school announced on Wednesday morning that Tyson Foods will be in partnership with the athletics program to put its logo on all 19 men’s and women’s sports teams’ uniforms for the Razorbacks. The Tyson Foods logo is […] The post Arkansas Become The Latest School to Adopt Sponsorship Uniform Patch appeared first on Rocky Top Ins…
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