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Are We in a Local Advertising Renaissance?
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Are We in a Local Advertising Renaissance?
Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans can unlock access to a staggering $6+ trillion in potential buying power for brands. It’s like finding a treasure chest brimming with gold coins: the value is undeniable, but the real magic lies in how you spend it. I recently interviewed two media …
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