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Are sub-optimal and outdated tracking taking a toll on brands' trust and traffic? - Campaign Middle East

Summary by Campaign Middle East
Affiliate marketing is undergoing a fundamental transformation. As browser-based tracking limitations continue to challenge the industry, networks, advertisers, and publishers alike are facing the consequences of data loss, missed conversions, and reduced accuracy in attribution. Recent ongoing initiatives such as Google’s Privacy Sandbox initiative, ‘Intelligent Tracking Prevention’ by Apple, and other similar market players actions […] The pos…
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Campaign Middle East broke the news in on Friday, February 21, 2025.
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