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Are animals the future of marketing? ASICS thinks so
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Are animals the future of marketing? ASICS thinks so
The next big face of influencer marketing doesn’t speak, stream, or pose in product haul videos—but he does have a million followers and a picture-perfect smile. His name is Felix, he’s a Samoyed, and ASICS just made him the face of its newest global campaign.This isn’t a one-off gimmick. ASICS’ latest move signals a growing shift in brand marketing: animals—especially social-savvy pets—are becoming legitimate brand ambassadors.This article unpa…
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