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ARD to Relaunch Audiothek as ARD Sounds in 2026

ARD is set to rebrand its ARD Audiothek as ARD Sounds in March 2026, marking a significant step in the public broadcaster’s digital audio strategy aimed at better reflecting changing listening habits and attracting younger audiences. The move comes as audio consumption increasingly shifts to smartphones, smart speakers and connected car systems. With ARD Sounds, the broadcaster plans to consolidate its public-service audio output on a single pla…

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Zeit OnlineZeit Online
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saarbruecker-zeitung.desaarbruecker-zeitung.de
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Here you will find information on the topic "More than 40 radio stations in one". Read now "ARD Audiothek will soon be called ARD Sounds.

·Germany
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wz.dewz.de
+3 Reposted by 3 other sources
Center

New name and new tasks: The digital audio offer of the ARD stations becomes more comprehensive. "ARD Sounds stands for everything people want to hear, advertises the broadcasting family.

Lean Right

ARD Press [Newsroom]Frankfurt (ots) - In March 2026 ARD opens a new chapter in its digital audio strategy: The ARD Audiothek will be renamed ARD Sounds. This step is part of a comprehensive reorientation of the ARD Audiothek to ... Continue reading here...Original content of: ARD Presse, news transmitted by currently

Public service broadcasting, with its reorientation, aims to centralise its audio offerings, to simplify their use and, in particular, to better target younger target groups.

ARD is realigning its digital audio strategy and will rename its well-known audio library in March 2026. ARD Audiothek will become ARD Sounds. This isn't just a cosmetic change, but is intended to reflect the changing listening habits of its audience... Read the full article: ARD Audiothek becomes ARD Sounds: Central app for all audio content coming in 2026

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presseportal.de broke the news in on Monday, December 15, 2025.
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