New Details on Albo’s Historic Election Win

‘Biggest Factor Was Dutton’: Labor Strategist Explains Election Win

Labor campaign director Paul Erickson has credited Anthony Albanese’s leadership style, and public unease about Peter Dutton’s record and temperament as key to securing the government’s second-term victory. Unveiling Labor’s post-election blueprint at the National Press Club on May 21, Erickson said the campaign hinged on five elements: the government’s three year delivery record and an ambitious plan for the future, focusing on Medicare, portra…

Albanese lunches with Qantas and the dark arts squad

The prime minister was among a sold-out throng for ALP national secretary Paul Erickson’s National Press Club address.

Labor election guru urges party against 'myth-making'

The ability of voters to assess the political climate was underestimated, Paul Erickson says. (Lukas Coch/AAP PHOTOS) By Tess Ikonomou, Kat Wong and Andrew Brown in Canberra Labor must remain grounded following its election triumph to avoid “myth-making” and deliver on key issues, the party’s campaign architect says. National secretary Paul Erickson outlined the secret ingredients behind the campaign that produced one of the largest majorities i…

Labor's campaign mastermind's advice for Liberals after crushing loss

Labor's campaign manager Paul Erickson said ditching one policy was key to Liberal success in the future.

New details on Albo’s historic election win

Labor campaign guru Paul Erickson says cost-of-living cut-through and voter unease about former opposition leader Peter Dutton were crucial factors in Anthony Albanese’s historic May 3 election win.

Architect of Labor election win to reveal victory path

Labor's campaign mastermind Paul Erickson will unveil the secrets behind the party's thumping federal election win during a rare public appearance.