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Arc Meets Story: Brent Bonacorso Boards a Menagerie for Cathay Pacific Cargo
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Arc Meets Story: Brent Bonacorso Boards a Menagerie for Cathay Pacific Cargo
In his latest integration of AI into mainstream commercial production, director Brent Bonacorso uses generative tools to create the raw footage with compositing, clean-up, and color handled with traditional post tools. Brent Bonacorso: “The brief from Agency EP and the client was to create a visually captivating commercial that emphasized the global reach and care-driven ethos of the airline’s cargo services — all without the use (or cost) of li…
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