AR shopping struggles to gain momentum in standalone apps – study - Mobile Marketing Reads

Mobile Marketing Reads

Factuality

Ownership

AR shopping struggles to gain momentum in standalone apps – study - Mobile Marketing Reads

Despite the growing hype around augmented reality (AR) technology, standalone AR shopping apps are failing to captivate a broad audience in the United States. Recent studies reveal that these apps have made little headway among consumers, with the majority either unaware of their existence, uninterested in their features, or having never used them. According to […] More The post AR shopping struggles to gain momentum in standalone apps – study f…