US EditionApple's Unrivaled Commitment to Excellence Is Fading. A Designer Explains Why
Apple's Liquid Glass design faces usability and legibility issues prompting updates and leadership departures amid competitive pressures and a UK survey citing 69% consumer demand for affordability.
2 Articles
2 Articles
Apple's unrivaled commitment to excellence is fading. A designer explains why
Apple introduced Liquid Glass in June 2025 in a self-declared attempt to bring "joy and delight to every user experience." The visual design style—which is being applied to all Apple products from iPhone to watch to TV—is named for the company's new type of screen designed to look like translucent liquid.
Apple’s unrivalled commitment to excellence is fading – a designer explains why
Variations of the iPhone 'Liquid Glass' display. AppleApple introduced Liquid Glass in June 2025 in a self-declared attempt to bring “joy and delight to every user experience”. The visual design style – which is being applied to all Apple products from iPhone to watch to TV – is named for the company’s new type of screen designed to look like translucent liquid. Standing out by design has been paramount for Apple ever since Steve Jobs co-founded…
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