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Apple Forms AKI Team to Build In-House ChatGPT-Style Search Engine

  • Earlier this year, Apple established a dedicated group focused on AI-driven search capabilities and enhancing Siri’s performance.
  • This move follows delays to Apple's personalized Siri features until 2026 and marks a major pivot from its previous avoidance of chatbot development.
  • The AKI team is building an 'answer engine' designed to crawl the web and respond to general-knowledge questions using large language models with privacy safeguards.
  • CEO Tim Cook issued a mandate that Apple 'must win in AI,' predicting it will surpass smartphones in impact and pledging to significantly increase AI investments.
  • This AI push reflects Apple's strategy to redefine consumer technology interaction and suggests its future growth hinges on success in this fast-moving AI race.
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35 Articles

TechCrunchTechCrunch
+2 Reposted by 2 other sources
Center

Apple might be building its own AI ‘answer engine’

Apple is reportedly working to create a lightweight competitor to ChatGPT.

·United States
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  • 64% of the sources are Center
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eaxmedia.com broke the news in on Tuesday, July 15, 2025.
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