Apple’s March 4 launch event: New products and what to expect
- On March 4, 2026, Apple will host a special Apple Experience in New York, London and Shanghai starting at 9:00 a.m. ET, with press and media invited to hands-on sessions.
- Amid a shift to spring 'e' releases, Apple plans to roll out new products daily via press releases on March 2–4, 2026, aligning with its spring 'e' release strategy for the iPhone 17e.
- Reports also suggest MacBook Pro models will feature M5 Pro and M5 Max chips, MacBook Air will get M5 upgrades, and a 12th‑generation iPad with an A18 Pro is likely.
- With the F1 season starting on March 8, the Apple Experience offers press and media hands‑on access and may demo immersive Formula 1 content on Vision Pro.
- Apple has said it will share further details in the coming months, while Bloomberg reports Apple is advancing new AI devices but faces uncertainty due to Siri’s delayed upgrades.
23 Articles
23 Articles
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References to two new Apple Studio Display models have been found in macOS 26.3 code, stacking up more potential product announcements before the May 4 Apple "Experience."Apple could be set to announce not one, but two new displays.Apple has confirmed that it will hold a special event on March 4, with rumors suggesting it could follow a week of announcements. A low-cost MacBook is expected to be the star of the show.Now, references to codenames …
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Could Apple Demo Immersive F1 on Vision Pro at Its March 4 Event?
Apple's upcoming March 4 media event could include a demo of immersive Formula 1 content on Apple Vision Pro, Daring Fireball's John Gruber has suggested. The timing appears to be what's sparked the idea. The 2026 F1 season kicks off in Australia on March 8, just four days after the "Apple Experience" set to be held in New York, London, and Shanghai. Apple became the exclusive U.S.
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