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Apple’s March 4 launch event: New products and what to expect

  • On March 4, 2026, Apple will host a special Apple Experience in New York, London and Shanghai starting at 9:00 a.m. ET, with press and media invited to hands-on sessions.
  • Amid a shift to spring 'e' releases, Apple plans to roll out new products daily via press releases on March 2–4, 2026, aligning with its spring 'e' release strategy for the iPhone 17e.
  • Reports also suggest MacBook Pro models will feature M5 Pro and M5 Max chips, MacBook Air will get M5 upgrades, and a 12th‑generation iPad with an A18 Pro is likely.
  • With the F1 season starting on March 8, the Apple Experience offers press and media hands‑on access and may demo immersive Formula 1 content on Vision Pro.
  • Apple has said it will share further details in the coming months, while Bloomberg reports Apple is advancing new AI devices but faces uncertainty due to Siri’s delayed upgrades.
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ADN 40 broke the news in on Wednesday, February 18, 2026.
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