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Apple September Event Preview — All the New Products to Expect at iPhone 18 Pro Launch (and Beyond)
Apple will also unveil two new Apple Watch models and its first foldable iPhone as it pushes into a fast-growing category.
- On Wednesday, Sept 9, Apple will host its "Surprise and Shine" event at Apple Park in Cupertino, unveiling the iPhone 18 Pro, foldable Ultra, and Apple Watch Series 12.
- Apple typically schedules keynotes on Tuesday, but shifted this presentation to Wednesday to avoid Labor Day travel conflicts. The event marks the debut of the company's first foldable device alongside updated Pro handsets.
- The foldable Ultra features a 7.8-inch display with a 5.5-inch cover screen and an estimated price between $2,000 and $2,500. Reports suggest the device will have "extremely limited" availability at launch.
- Apple will introduce the Apple Watch Series 12 and Apple Watch Ultra 4, with pre-orders starting Saturday, Sept 12. Updated AirPods 5 are also expected to debut at the presentation.
- New CEO John Ternus will lead this keynote, which may preview a revamped HomePad. Gurman reports the company's broader roadmap includes 41 devices scheduled for launch over the next three years.
Insights by Ground AI
18 Articles
18 Articles
The next Apple conference is expected to reveal a new generation of company products, headed by 18 bro and brew max, with expectations of the launch of the first folded iPhone.
Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
After years of rumors, the highly anticipated foldable iPhone is almost here, but that's not all we're expecting to see at next week's big event, and we've got full coverage of expectations for the "Surprise and Shine" event. Beyond the event, this week also saw John Ternus take over from Tim Cook as Apple CEO, while we learned a bit more about what's coming in iOS 27 and how Apple has been trying to respond to massive demand for its desktop Mac…
·Glen Allen, United States
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Total News Sources18
Leaning Left4Leaning Right2Center5Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 36%
C 46%
R 18%
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