US Edition
Apple's New Emoji Game Gives You a Smiley Wordle Alternative
UNITED STATES AND CANADA, JUL 17 – The Emoji Game challenges Apple News+ subscribers to solve daily emoji puzzles using AI-generated Genmoji, enhancing engagement with interactive content in the subscription service.
- Thursday saw the debut of Emoji Game within Apple News+, offering U.S. and Canadian subscribers a new emoji-based challenge.
- Previewed at WWDC25 last month, the Emoji Game was initially announced for iOS 26 at WWDC earlier this year, tying its launch to World Emoji Day.
- The Emoji Game uses Genmoji created with Apple Intelligence, tasks players with solving three short phrases in as few moves as possible, and tracks results on Game Center leaderboards.
- According to Lauren Kern, the latest puzzle is `approachable and fun`, and Apple is quickly building a robust set of daily games that rival The New York Times.
- Later this year, the Emoji Game will arrive within the Apple Games app to enhance Apple News+ integration, a move that could help retain subscribers with a playful activity.
21 Articles
21 Articles
Apple launches 'Emoji Game' for News+ in push to grow subscriptions
Announced during the WWDC 2025 keynote, Apple News Plus' latest Emoji Game is now available to subscribers. The Emoji Game requires iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4. It was originally expected to launch alongside iOS 26 later this fall. Apple released the game early to celebrate World Emoji Day. With this launch, the company adds to its lineup of daily puzzle games available through the $12.99/month Apple News+ subscription. Cuperti…
Apple News+ launches clever new ‘Emoji Game’ for iOS 18.4 and later
Apple is expanding its collection of Apple News+ Puzzles with yet another new game. This time, Apple is tapping into something we all know and love: emoji. The new Emoji Game was initially announced as part of iOS 26 at WWDC. The game, however, is now rolling out to all iPhone users running iOS 18.4 and later as well as iPadOS 18.4 and macOS 15.4. more…
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