Apple will need to show off truly unique AI features for the iPhone 17 to convince me to upgrade

iPhone 17 vs Pixel 10: 3 features I need to see from Apple

The annual smartphone arms race has, over the years, evolved into an elaborate game of catch-up between companies like Apple and Google. The Pixel will do something first, then the iPhone will do it, and then the roles might be reversed the following year. So it goes for eternity.With the big iPhone 17 event looming next week, it's time to take stock of what the recently released Pixel 10 did well and figure out which parts of it would make sens…

Apple will need to show off truly unique AI features for the iPhone 17 to convince me to upgrade

Unless the iPhone 17 introduces a truly unique and hardware-driven AI feature that feels personal, weird, and wildly useful, I'm not upgrading

A New iPhone. In This Economy? Apple Bets Consumers Will Keep Upgrading Despite Tariffs and Stagnant Wages.

With Apple set to unveil its latest lineup of iPhones, watches, and accessories at its upcoming press event on Tuesday, September 9, 2025, the big question is: will consumers keep upgrading? Pavlo Buryi, Ph.D., Program Lead for Economics at Harrisburg University, is available for interviews and commentary on the economics behind Apple’s product strategy, consumer purchasing behavior, and the company's increasing focus on services, software, and …