Apple Was Spinning Its Wheels in Hollywood – Until Brad Pitt and F1 Came Along

‘Non-Embarrassment’ Is the Best Apple Can Hope for With F1

Apple spent nearly a quarter of a billion dollars on ‘F1,’ a literal star vehicle for Brad Pitt. Making its money back at the box office, insiders say, is beside the point.

Apple was spinning its wheels in Hollywood - until Brad Pitt and F1 came along

After years of splashy investments and limited payoff, Apple may have finally found the theatrical breakthrough it’s been chasing — specifically, thanks to Brad Pitt, director Joseph Kosinski, and a screaming Formula One engine. F1, the new Apple Original Films Formula 1 racing drama, is debuting in wide release this weekend with a near-perfect Rotten Tomatoes audience score, and early audience praise is already effusive. One viewer called it th…

Apple was spinning its wheels in Hollywood – until Brad Pitt and F1 came along

After years of splashy investments and limited payoff, Apple may have finally found the theatrical breakthrough it’s been chasing — specifically, thanks to Brad Pitt, director Joseph Kosinski, and a screaming Formula One engine. F1, the new Apple Original Films Formula 1 racing drama, is debuting in wide release this weekend with a near-perfect Rotten Tomatoes audience score, and early audience praise is already effusive. One viewer called it th…

Apple’s F1 Is The Company’s Most Expensive Film So Far, With An Estimated Budget Of $300 Million, Now Matt Damon Gives His Take On How Much It Needs To Earn To Become A Box Office Hit

The entertainment category requires companies to have significantly deep pockets, and luckily for Apple, it is sitting on a truckload of cash, which means it has the means to go ‘all out’ concerning original content. For F1, it is estimated that the film is the technology giant’s most expensive so far, with a budget of $300 million, surpassing Killers of the Flower Moon, which was made for $215 million. With every additional dollar invested, F1 …