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What Is Streamflation? (And Will Streaming Prices Keep Rising?)
Apple TV's price increase to $13 monthly includes all MLS matches, Formula 1 U.S. rights from March, and select MLB games to offset rising sports content costs.
- Apple TV increased the standard monthly fee to $13 last year, up from $10, marking its first price hike since 2023 for subscribers.
- Analysts say the move responds to rising content costs, notably expensive sports rights, as Apple TV faces industry pressure to shift from growth to profitability.
- Apple TV is adding all MLS matches and Formula 1 in 2026, alongside acclaimed originals like "Severance," while including exclusive rights from ESPN, to boost live sports offerings.
- Subscribers will pay $13 a month, but Apple TV remains one of the cheapest ad‑free services and can be bundled with Peacock Premium or Premium Plus .
- Last year saw widespread price boosts across streaming platforms, with other streaming services raising prices and a 29% rise across streaming over 12 months, while subscription and rental prices rose 19.5%, keeping month-to-month consumers ready for incremental hikes.
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Apple TV streaming service: Prices, plans, and content
When you buy through our links, Business Insider may earn an affiliate commission. Learn moreApple TV plans cost $13 a month.Thomas Fuller/SOPA Images/LightRocket via Getty ImagesSince launching in 2019, the Apple TV streaming service has gradually become a can't-miss app, especially for fans of sci-fi TV, soccer, and motorsports.In our guide to the best streaming services, Apple TV ranks as the best for originals. Its water-cooler TV moments, p…
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Total News Sources18
Leaning Left3Leaning Right2Center12Last UpdatedBias Distribution70% Center
Bias Distribution
- 70% of the sources are Center
70% Center
L 18%
C 70%
12%
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