Apple Ties Samsung at 34% European Share as Market Hits 3-Year Low
4 Articles
4 Articles
The figures show it: the mobile market in general suffers from price increases, Apple and Samsung survive
Apple Ties Samsung at 34% European Share as Market Hits 3-Year Low
European smartphone shipments fell to a three-year low in Q2 2026, but Apple gained nine percentage points to tie Samsung for market leadership Read more at Apple Ties Samsung at 34% European Share as Market Hits 3-Year Low
The European smartphone market has just signed its worst second quarter in three years. As sales decline, Apple is making a breakthrough that allows it to return exactly to Samsung's level.
Rising costs and inflation are holding back consumers. Apple remains the sole beacon in a sharply shrinking market. - on macitynet.it Apple holds 34% of the European smartphone market.
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