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February 23, 2026 – iPhone 18 Pro colors, more
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Drab Fold, bright Pro predicted for fall iPhone event
Macworld For reasons known only to itself, Apple has historically followed a strategy of releasing inexpensive smartphones in bright and vibrant colors, while limiting its premium handsets to a more muted palette. But this changed last year with the launch of the Cosmic Orange iPhone 17 Pro and 17 Pro Max, and Apple was promptly rewarded with huge commercial success driven especially by the popularity of that color in China. With this in mind, …
Apple is reportedly planning another strategic adjustment to its premium models to further strengthen its momentum in key markets. According to reports from sources close to Bloomberg journalist Mark Gurman, the company is considering a deep red color variant for the upcoming iPhone 18 Pro and iPhone 18 Pro Max. This move would not be purely aesthetic, but rather part of a targeted strategy […] Source
Apple tests 'deep red' color for iPhone 18 Pro and iPhone 18 Pro Max
Apple’s flagship iPhone 17 Pro Max in Cosmic Orange According to recent reports from Bloomberg News‘ Mark Gurman, Apple is currently testing and seriously considering a striking new deep red finish — described as a rich, premium burgundy-like tone — for its upcoming iPhone 18 Pro and iPhone 18 Pro Max lineup. Mark Gurman for Bloomberg News: The iPhone 17 Pro and Pro Max are popular models because of their new industrial design and improved in…
Apple tests ‘deep red’ color for iPhone 18 Pro and iPhone 18 Pro Max
Apple's flagship iPhone 17 Pro Max in Cosmic Orange According to recent reports from Bloomberg News' Mark Gurman, Apple is currently testing and seriously considering a striking new deep red finish - described as a rich, premium burgundy-like tone - for its upcoming iPhone 18 Pro and iPhone 18 Pro Max lineup. Mark Gurman for Bloomberg News: The iPhone 17 Pro and Pro Max are popular models because of their new industrial design and improved int…
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