Apple Store Down Ahead of 'Surprise and Shine' iPhone 18 Pro Event
- Apple will host the 'Surprise and Shine' event in Cupertino tonight, where the iPhone 18 lineup and a potential foldable are expected, marking the first product launch helmed by CEO John Ternus.
- The iPhone 18 lineup, including the Pro, Pro Max, and a potential foldable iPhone Ultra, is expected to be unveiled as Ternus lays out Apple's roadmap into the AI future.
- While Apple has remained silent on foldable devices, rivals Samsung, Huawei, Xiaomi, and Google have launched their own; an Apple foldable could redefine the competitive sector completely.
- Some reports suggest Apple might postpone the base iPhone 18 to next year, prompting concern among buyers; design-oriented consumers await news on the Air's second generation.
- Watching the event on YouTube or Apple's streaming app is Convenient, with the livestream displayed prominently when the presentation begins at 10 am Pacific tonight.
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37 Articles
The Independent
The Independent (US)Apple event – live: Foldable iPhone Duo and 18 Pro to launch at keynote
First ever foldable phone, updated AirPods and Apple Watches and a new CEO all expected at event
Apple is holding its annual launch event today. Expected to start at 2pm (Brazilian time), the company must present a foldable iPhone model, called iPhone Duo, a new iPhone 18 and other devices.What HappenedThe Sea Presentation
Apple took its online store out of the air, just before the start of the event in which it must present its new iPhones, marked to start at 2:00 p.m., by the time of Brasília. When trying to access the shopping area of the site, consumers find notice that the store is temporarily unavailable while the company makes updates. What to do? It's worth buying an iPhone now or waiting for the new models of Apple Intelligence: understand five iPhone fun…
Apple's 'Surprise and Shine' iPhone 18 series launch event
Apple is expected to announce the iPhone 18 line-up, and, probably, the company's first foldable smartphone. Meanwhile, analysts are trying to gauge potential price increases, as well as Apple's AI plan under new CEO John Ternus
The Apple Store has hung up at 1300 hours, the poster of "We're Coming Back", the same gesture that the company repeats before its big dates. The store will remain like this until Surprise and Shine starts, the event with which Apple usually opens the season of new iPhones, this afternoon at 19.00 hours ... Continue reading "The Apple Store closes hours before the big announcement that Apple prepares this afternoon"
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