Apple Cuts More Than 200 Jobs As Focus Shifts From Vision Pro To AI Glasses – Channelnews
Apple is shifting resources toward smart glasses and next-generation AI products as it trims Vision Pro content and gaming roles, Bloomberg reported.
- Apple confirmed rare mass layoffs in August 2026, cutting around 200 jobs across its Vision Pro and Siri teams as it redirects resources toward AI-powered smart glasses.
- The Vision Pro headset, released in 2025, failed to gain traction with customers; the $3,699 device quickly earned an industry label of 'flop' as sales never matched internal hopes.
- Around 100 positions were eliminated from Vision Pro, while another 100 cuts hit Siri and AI software teams. Apple said it is 'realigning' teams rather than retreating, committing to support affected employees.
- These cuts join a wider August tech layoff wave hitting TikTok, Netflix, and LinkedIn. Layoffs.fyi data shows 2026 tech job losses reached 127,180 across 281 companies, nearly 5,000 more than all 2025 cuts.
- Apple's near-term focus has shifted to AI-powered smart glasses, though the company reportedly still weighs a new Vision Pro model for 2028. The company plans to lean on third-party developers for future immersive content.
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Watch Apple Cuts Jobs as It Reprioritizes Around AI
Apple is cutting jobs across its Vision Pro, Siri, and Intelligent Systems Experiences teams as it redirects resources toward new devices and artificial intelligence. Bloomberg’s Mark Gurman explains where the reductions are happening and how Apple is reshaping its Siri operation around new AI infrastructure. He also looks ahead to Apple’s foldable iPhone and why the device could prove particularly important in China. He joins Ed Ludlow on "Bloomberg Tech."
Apple Reportedly Confirms Rare Mass Layoffs Targeting Its Struggling Vision Pro and Siri Teams
Apple has confirmed rare mass layoffs affecting staff in its Siri and Vision Pro teams in the United States, with around 200 employees told in August 2026 that their roles are being cut. The move marks one of the most visible retrenchments at Apple in years and underscores how the company is struggling to turn its most hyped new products into solid businesses. The cuts follow months of speculation about Apple's commitment to its mixed reality an…
Tech layoffs August 2026 update: Apple, TikTok, LinkedIn, Netflix join the list of companies slashing jobs
August is quickly coming to a close, but it appears to be ending the way it began: with mass layoffs at some of the biggest tech companies on the planet. Here’s the latest roundup of job cuts from some of the most prominent tech players in the industry. Apple slashes positions on Siri and Vision Pro teams Of all the tech layoffs this month so far, the recent job cuts at Apple seem to have grabbed the most headlines. This is for a couple of reaso…
Apple has implemented layoffs and restructuring affecting approximately 200 employees in its Vision Pro, Siri, and software engineering teams. The company stated that the change was made to redistribute resources towards new technologies and products.
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