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Apple Schedules 'Special Experience' in New York, London and Shanghai on March 4
Apple will hold simultaneous media events in New York, London, and Shanghai to preview rumored launches including iPhone 17e and new MacBooks during Mobile World Congress.
- Apple Inc. sent media invites Monday for a special Apple Experience at 9 a.m. ET on March 4 in New York City, London and Shanghai, replacing the usual Apple Park event and overlapping Mobile World Congress, Barcelona.
- Amid device rumors, Apple is widely expected to unveil several new products in the coming weeks, including the iPhone 17e, eighth‑generation iPad Air and MacBook models, with some rumors suggesting an earlier launch for the iPhone 17e.
- The invite’s artwork features a segmented ombre Apple logo that may hint at new device colors, and media coverage will include CNET and Bloomberg News.
- Unlike typical Apple events at Cupertino, this will be a smaller, city‑hosted showcase, and Apple has not confirmed whether it will stream the experience, leaving remote access unclear.
- Bloomberg’s Mark Gurman predicts a low‑cost A18 Pro chip‑powered MacBook alongside new MacBook Airs, MacBook Pros and Mac displays in the coming weeks, with multiple releases planned across the first half of 2026.
24 Articles
24 Articles
Business briefly: Apple to hold product launch with Mac updates
Apple said on Monday that it’s holding a product launch on March 4, with the company preparing to announce several new devices in the coming weeks. The iPhone maker invited media to gatherings in New York, Shanghai and London, saying it is holding an in-person “experience.” The invitation implies a more low-key showcase than the typical launches held at the company’s campus in Cupertino. The invitation doesn’t specify whether a keynote will be s…
Apple said on Monday that it will launch a product on March 4, and the company is preparing to announce several new devices in the coming weeks. The iPhone manufacturer invited the media to meetings in New York, Shanghai and London, stating that it is a “experience” face-to-face. The invitation implies a more discreet presentation than the usual launches made on the company’s campus in Cupertino, California. The invitation does not specify wheth…
The Mercury news
siliconvalley.comApple to hold product launch on March 4 with Mac updates coming
By Mark Gurman, Bloomberg Apple Inc. said on Monday it is holding a product launch on March 4, with the company preparing to announce several new devices in the coming weeks. Related Articles Grok and other ‘nudification’ apps put Silicon Valley at center of global outrage Apple is scaling back plans for new AI-based health coach service Apple’s new AirTag tracker is better, but not upgrade-worthy …
The presentation will be held simultaneously in three cities: New York, London and Shanghai
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