Counterpoint Research: Apple Reverts China iPhone Slump

Counterpoint Research: Apple reverts China iPhone slump

A new report claims that Apple saw an 8% rise in iPhone sales in the quarter ending June, a first in two years.

Apple iPhone sales climb in China, ending two-year slump - The Tech Portal

After a challenging two year period in the Chinese market, Apple has demonstrated a rebound in smartphone sales during the second quarter of the year. Preliminary figures from Counterpoint Research’s latest China Smartphone Weekly Sales Tracker indicate that the tech titan saw an 8% year-over-year increase in iPhone sales for the three months ending June, marking its first quarterly growth in the region since Q2 2023. This resurgence was largely…

蘋果於中國銷售情況有轉機　　多季下跌後首次止血 - winandmac.com 視麥媒體

蘋果在中國的iPhone銷售終於見到轉機。根據市場研究機構Counterpoint Research數據，今年第二季截至6月底iPhone在中國的銷售按年上升8%，是自2023年第二季以來首次錄得增長，為連續多季下跌後首次止血。 蘋果今次銷情回升，主要受惠於5月的電商大減價活動，尤其天貓、京東等平台在618購物節前已率先為iPhone 16系列產品推出折扣優惠，加上蘋果同步提高部分型號的舊機回收價格，成功吸引消費者入手。Counterpoint表示，蘋果今次在「618」前一星期調整價格，時機準確，市場反應亦相當正面。 不過，蘋果仍然要面對中美關係仍然不明朗，中國經濟轉差等情況，以及如何挑戰中國銷售第一的品牌華為。 （配圖由AI所生成） The post 蘋果於中國銷售情況有轉機　　多季下跌後首次止血 appeared first on winandmac.com 視麥媒體.

Apple reverts China slump, sees first iPhone quarterly growth in two years

For the past two years, Apple has been having a tough time in China. Just recently, the U.S. trade war and local incentives from the Chinese government really got in the way of iPhone sales. However, Apple seems to be regaining control of the situation. more . . .