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Apple raises trade-in prices for iPhones in China to spur demand in key market
- Apple raised trade-in values for the iPhone 15 Pro and Pro Max in China recently to support slowing sales ahead of the '618' shopping season.
- This increase follows years of declining iPhone shipments and market share in China amid growing competition and unclear support for retailer discounts.
- The trade-in value for the iPhone 15 Pro Max rose from 5,625 yuan to 5,700 yuan , while the iPhone 15 Pro offer increased by roughly $5.
- Apple’s minor trade-in hikes may partly reflect currency shifts and aim to make its devices more appealing despite intense rivalry from firms like Huawei and Xiaomi.
- These modest incentives suggest Apple is attempting to stabilize sales in China but face uncertain effects amid ongoing market and supply chain challenges.
10 Articles
10 Articles
Apple on Friday (May 23) increased the amount it offers in China for trading in old iPhones for new ones, a move aimed at stimulating demand for the iPhone in the Chinese market.
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Apple tries out increasing iPhone trade-in values for China - TECHTELEGRAPH
Apple’s iPhone 15 Pro lineup In an attempt to help stem falling iPhone sales in China, Apple has introduced new trade-in deals, though they seem too minor. Apple has long benefited from trade-in deals, where it gets to sell new iPhones and also make money from old ones. In more recent years, it’s also seen sales in China decline, and enough so that local resellers have been offering steep discounts. Some of those discounts were already tied to …
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