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Apple raises trade-in prices for iPhones in China to spur demand in key market

  • Apple raised trade-in values for the iPhone 15 Pro and Pro Max in China recently to support slowing sales ahead of the '618' shopping season.
  • This increase follows years of declining iPhone shipments and market share in China amid growing competition and unclear support for retailer discounts.
  • The trade-in value for the iPhone 15 Pro Max rose from 5,625 yuan to 5,700 yuan , while the iPhone 15 Pro offer increased by roughly $5.
  • Apple’s minor trade-in hikes may partly reflect currency shifts and aim to make its devices more appealing despite intense rivalry from firms like Huawei and Xiaomi.
  • These modest incentives suggest Apple is attempting to stabilize sales in China but face uncertain effects amid ongoing market and supply chain challenges.
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CNBC broke the news in United States on Friday, May 23, 2025.
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