Apple raises prices of MacBooks, iPads as memory costs skyrocket
Apple said it can no longer absorb memory and storage chip costs as AI datacenter demand pushes prices higher.
- On Thursday, Apple raised prices for iPad and MacBook models, stating it could no longer shield customers from soaring memory and storage component costs driven by the artificial intelligence industry's datacenter expansion.
- Industry tracker TrendForce reported that dynamic random access memory costs rose nearly 98 per cent in the first quarter of 2026, with further increases of 58 per cent to 63 per cent expected this quarter.
- The MacBook Neo entry price rose from $599 to $699, losing a $100 advantage over the competing Dell XPS 13, while the iPad Air with 128 gigabytes increased from $599 to $749.
- CEO Tim Cook told The Wall Street Journal that component costs tied to artificial intelligence represent a "hundred-year flood," forcing the company to stop shielding customers from unprecedented price spikes.
- Research firm IDC predicts rising costs will weigh heavily on device sales this year, estimating the smartphone market will see its biggest-ever annual decline of nearly 14 per cent.
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Apple Sinks 6% in a Memory-Cost "Hundred-Year Flood" That Has Micron Surging
The post Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging appeared first on 24/7 Wall St.. Apple (AAPL) fell 6% to $278 after CEO Tim Cook announced price hikes on MacBooks and iPads due to AI-driven memory cost surges called a "hundred-year flood." Apple raised MacBook Air by $200 to $1,299 and iPad Air 11-inch by $150 to $749, keeping iPhone pricing intact to protect core revenue. Micron Technology (MU) surged 16…
Your next Apple laptop, iPad and gaming console just got more expensive. Here's why
Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and expansive data center buildout.
Apple increased the prices of iPad and MacBook on Thursday (25), claiming that it could no longer protect customers from the rising costs of memory and storage chips, driven by the expansion of the AI sector's data centers. The measure does not affect Apple's main revenue source, the iPhone. But it would raise Neo's initial price — its cheaper laptop, intended to gain market share over accessible laptops with Windows and Chromebook — from $599 t…
Memory Chip Shortage Drives Apple Device Price Hikes
Apple has increased prices for several of its products, citing soaring memory and storage chip costs driven by the rapid expansion of artificial intelligence infrastructure, according to CNN. 💰Effective immediately, the entry-level Neo MacBook now costs $699, up from $599, while the base iPad has risen to $449 from $349. The iPad Mini, Apple TV, Vision Pro headset and HomePod speaker have also received price increases. However, iPhone and AirPo…
TechCrunch
technewstube.comApple raises Mac and iPad prices, spares iPhone for now
Apple raises prices of MacBook Air and Pro along with iPad Air and Pro
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