Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
Tim Cook said rising memory and storage costs make the increases unavoidable, and Mark Gurman said they are likely fairly imminent.
- Apple CEO Tim Cook warned this week that price increases for iPhones and other gadgets are "unavoidable," citing surging costs for memory and storage chips driven by Big Tech's AI buildouts.
- A coalition of trade groups told the White House that an "urgent imbalance in the market for memory chips" could lead to sustained price increases for American households, as AI data centers consume available supply.
- According to Bloomberg journalist Mark Gurman, the price hikes are likely "fairly imminent" rather than occurring later this year, suggesting consumers should act before upcoming sales conclude.
- Apple pundit John Gruber noted that because prices are part of the brand's identity, they rarely fluctuate downward once raised, meaning consumers should purchase sooner rather than later.
- Beyond Apple, Microsoft's Xbox division faces a "hardware component crisis" with storage costs rising significantly, meaning future PCs, TVs, and mobile devices will likely become more expensive across the industry.
15 Articles
15 Articles
For years, Apple has been able to cushion rising supplier costs. Now Group CEO Tim Cook warns against unavoidable price increases. Consumers must not hope for falling device prices for the time being – and that has its reasons.
Apple's Tim Cook and many others say the AI boom is spiking costs — so their prices will spike, too.
Apple CEO Tim Cook says rising AI costs have made price hikes for iPhones and other products "unavoidable."WWDCWe've gotten used to lots of reasons for higher prices: Remember supply chains? Tariffs?Now we're getting a new one: AI data centers.Apple CEO Tim Cook is one of many corporate leaders who say the AI boom is pushing their costs way up — and they're going to pass those costs onto consumers.Your next iPhone is going to be more expensive t…
Top Stories: Apple Price Hikes Coming, 20th Anniversary iPhone Rumors, and More
While Apple held out as many other smartphone and computer manufacturers raised prices in the face of massive increases in memory and storage costs, CEO Tim Cook has signaled that Apple will soon have to follow suit as the "situation has become unsustainable".
Apple price hikes are 'fairly imminent,' report says
A few days ago, Apple CEO Tim Cook warned that Apple product prices are going up, due to the raging memory chip shortage that's putting pressure on consumer electronics manufacturers. "Unfortunately, price increases are unavoidable," said Cook, which pretty much seals the deal for pricier iPhones and other Apple gadgets. While Cook didn't share any other details, many folks (us included) assumed the price hikes would likely happen in the fall, w…
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