US Edition
Apple Podcasts app gaining 'enhanced video podcast experience' in iOS 26.4
- On Monday , Apple enabled HLS video testing in developer betas of iOS 26.4, iPadOS 26.4 and visionOS 26.4 and said Apple Podcasts will gain an integrated video experience this spring.
- Facing rising video consumption on rivals like YouTube, Spotify and Netflix, Apple pushes video to compete for podcast mindshare as YouTube reports over 1 billion monthly viewers and Spotify’s video shows grew more than 90%.
- Using its HLS protocol, the Apple Podcasts app lets users switch between audio and video, use horizontal full display, picture-in-picture, and download episodes for offline viewing.
- Partner hosting providers and ad networks will enable creators to insert dynamic video ads, while Apple will charge ad networks an impression-based fee later this year but not creators or hosting providers.
- Apple's Services division generated $30 billion last quarter, while Edison Research found about 37% of people over age 12 watch video podcasts monthly, more than 20 years after Apple first supported podcasts via iTunes.
20 Articles
20 Articles
Apple Podcasts to add video podcasts
Apple is rolling out a new video podcast experience in Apple Podcasts this spring, built on HTTP Live Streaming (HLS) technology. The update is designed to let audiences switch between watching and listening inside the Apple Podcasts app, while giving creators more options for distribution and monetisation. What’s changing in Apple Podcasts Apple says users will be able to: Switch seamlessly between video and audio playback Watch in a horizonta…
Apple takes on YouTube and Spotify with a new video podcast push
Apple podcastsJakub Porzycki/NurPhoto via Getty ImagesApple is rolling out a new video podcast experience to rival YouTube and Spotify.It'll allow Apple Podcasts users to able to switch seamlessly between audio and video.The rollout is expected to take place this spring.Apple is making a bigger push into video podcasts as the medium continues to shift beyond its audio-only roots.The company said in a statement on Monday that it plans to roll out…
Apple’s Podcasts app will let you ‘seamlessly’ switch between audio and video shows
Apple is upgrading its Podcasts app to let users "seamlessly" swap between audio and video podcasts using its HTTP Live Streaming (HLS) technology. While listening to a show, users will be able to switch to a horizontal video version of the podcast and download the video versions of a podcast for offline viewing. By giving users the option to quickly change between audio and video, Apple might be able to keep users from jumping to other platform…
Apple Podcasts Launches New Video Features in Aim to Compete With YouTube, Spotify
Apple Podcasts is launching “advanced video podcast capabilities” as it looks to compete with YouTube and Spotify. “Twenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app,” Apple Services senior vice president Eddy Cue said in a statement. “Today marks a defining milestone in that journey. By bringing a category-leading video experience to…
Apple's Podcasts app now supports HTTP Live Streaming video technology
Apple is planning a major update for its Podcasts app. The app now supports the company's HTTP Live Streaming (HLS) video technology. Previously, it only streamed video in various formats like MOV, MP4 and M4V. This provides several benefits for the end user. It lets people switch seamlessly between watching and listening, in addition to offering a horizontal full display option. It'll also make both video and audio streams available to download…
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