Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports
Bloomberg says Ternus is pushing Apple to ship products more often, cut management layers and trim costs as the company faces slower growth.
- Apple CEO John Ternus announced plans to overhaul the company, aiming to accelerate product development, broaden its range of devices, and create a leaner organization with greater engineering focus, Bloomberg News reported on Tuesday.
- Ternus has long advocated for a leaner organization, arguing that the "company should be accomplishing more with fewer employees" while seeking to reduce organizational bloat and eliminate middle-management positions.
- Managers report a "hectic" environment as teams are pushed to deliver products faster, with Apple dismissing engineering program managers in the past two weeks to reduce layers between engineers and executives.
- One proposal involves relying less on traditional spring and fall release cycles to introduce devices throughout the year, as Ternus said the company must become "more experimental" to remain competitive.
- Revenue growth in services is a priority alongside Eddy Cue and CFO Kevan Parekh, though analyst Mark Gurman cautioned that these changes will be challenging and could take years to achieve.
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John Ternus has been in office for almost a month, now the Apple CEO is planning large-scale restructurings. Above all, the management, as well as the integration of AI, are on the agenda.
Apple CEO John Ternus seeks major overhaul, wants products released faster: report
Apple's new chief executive officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organization, Bloomberg News reported Tuesday.
Apple CEO John Ternus Wants a Faster, Bolder $5 Trillion Empire
Apple's new CEO is moving to release more products, more often, with fewer layers between engineers and executives. Whether that makes Apple an innovator again, rather than a company extending the iPhone, will define his tenure.
John Ternus wants to start making changes in Apple. New CEO wants a more efficient company and will be analyzing strategies for cost reduction.
Watch Apple's New CEO Starts to Reshape the Company
Apple Inc. Chief Executive Officer John Ternus is already moving to overhaul the company so it can accelerate product development and be a leaner organization. Early ideas include cutting some middle-management jobs and focusing more on engineering. Bloomberg's Ed Ludlow reports.
Apple’s new CEO could change when it launches phones and laptops
John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds iPhone launch events in September and often announces products later in the year and in […]
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