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Apple Gave Us the Neo, Now It Might Be Planning a High-End MacBook Ultra
Apple aims to expand market segmentation with a premium MacBook Ultra featuring OLED and touchscreen, expected to raise prices by about 20%, sources say.
- On reports from Mark Gurman, Apple is said to be developing a MacBook 'Ultra' with OLED and touchscreen, sitting above the MacBook Pro line to create a new premium tier.
- Apple introduced the MacBook Neo to target budget-conscious users, pressuring Chromebooks and budget Windows laptops while expanding its laptop range across price tiers.
- Analysts expect the Ultra nearer to fall 2026 with an M6 chip using the chips on a system architecture seen in M5 Pro and M5 Max, with prices likely rising roughly 20%.
- By adding an 'Ultra' tier, Apple is targeting the luxury market while the MacBook Neo pressures entry-level rivals; creators could benefit from the touchscreen OLED design.
- Looking to the rest of 2026, Apple could introduce a fall Ultra device and expand the 'Ultra' name to products like an iPhone Ultra over $2,000 and AirPods Ultra, according to sources.
14 Articles
14 Articles
Apple solved budget laptops with MacBook Neo — now a touchscreen MacBook Ultra could be next
Apple is reportedly expanding its MacBook lineup again with a high-end MacBook Ultra featuring OLED touchscreens. Here’s how this new “ultra-premium” tier aims to redefine luxury computing alongside the budget MacBook Neo.
Apple is entering the cheap segment for the first time with the Macbook Neo. However, there will soon also be a competitor with the noble notebooks – with OLED and touchscreen. read more on t3n.de
Apple's forthcoming 'MacBook Ultra' to feature a multi-touch OLED display
Apple’s M5 Max-powered MacBook Pro Apple’s upcoming high-end MacBook update is poised to introduce a major leap forward with a touch-enabled OLED display, Mark Gurman reports for Bloomberg News, marking Apple’s first touchscreen MacBook and its debut of OLED tech in the lineup (following the iPad Pro’s adoption). Mark Gurman for Bloomberg News: Apple’s next high-end MacBook Pro update will feature a touch-enabled OLED display — a component th…
After Apple presented the MacBook Neo last week its cheapest laptop for less than 700 euros and had already paid almost too little attention to the MacBook Air and MacBook Pro, one should soon again devote oneself to the completely shaky target group.
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