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Apple’s First Affordable MacBook Could Arrive as Soon as Next Year, and I’m Excited
Apple targets casual users and students with a budget MacBook featuring an iPhone A-series chip and a price well under $1,000 to compete with Chromebooks, Bloomberg reported.
- In the first half of next year, Apple plans to debut a low-cost MacBook aimed at casual users, students and businesses, priced well under $1,000.
- Facing pressure from Chromebooks and budget Windows PCs, Apple aims to draw buyers into its ecosystem amid Microsoft ending support for Windows 10 in the near future.
- The notebook, code-named J700, is currently in active testing and early production at overseas suppliers, using an A-series iPhone processor and a lower-end LCD display.
- Offering a cheaper Mac could lure potential iPad buyers who prefer traditional laptops, and selling through Apple's website and retail stores would mark an unusual shift.
- Apple's chip strategy shows that since switching from Intel, the company has used M-series chips in Macs, and last month it released the first M5-powered hardware, expanding broader M5 product plans.
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18 Articles
Coverage Details
Total News Sources18
Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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