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AirTag 2 Launches With Better Range and Louder Speaker

The AirTag 2 extends Bluetooth range by 50% and doubles speaker volume, with 70% market share in late 2024, enhancing lost-item recovery and luggage tracking.

  • On Monday, Apple introduced the AirTag 2 with longer Bluetooth range and a louder speaker, available to order on Apple.com today and arriving in Apple Stores later this week.
  • After five years, Apple refreshed the AirTag that first launched in 2021, as third-party estimates show nearly 70% of trackers sold in late 2024 were AirTag devices.
  • The new AirTag uses a second-generation Ultra Wideband chip and upgraded Bluetooth, enabling locating up to 50% farther and Precision Finding with Apple Watch Series 9 and Ultra 2.
  • Share Item Location now lets users temporarily share an AirTag’s location, with SITA reporting a 26 reduction in baggage delays and 90 reduction in unrecoverable luggage cases.
  • Pricing stays the same at $29 single and $99 four-pack with free laser engraving; the AirTag keeps its design compatible with older accessories and uses a CR2032 coin-cell battery lasting about one year, while rivals alleged Apple was unfairly competing but Chipolo partnered with Find My.
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Center

Apple refreshes the airtags. The small tracking chips have more range and should be easier to find. At the price there is a surprise.

Lean Right

The AirTag, that little album that has helped millions of people find lost keys, bags and wallets, has just received its first significant update on...

·Madrid, Spain
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MacRumors broke the news in United States on Monday, January 26, 2026.
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