US Edition
Apple’s Missteps Are Adding up — but Don’t Count It Out Yet
- Apple pulled its back-to-school ad titled 'The Parent Presentation' featuring Martin Herlihy on June 20, 2025, removing it from YouTube, X, and its website.
- This ad removal follows a series of similar withdrawals due to backlash and delayed AI features, amid concerns voiced by analysts like Ming-Chi Kuo about Apple falling behind competitors.
- The ad, which offered a 7-minute video and 81-slide presentation on convincing parents to buy Macs for college, drew criticism for being awkward, cringeworthy, and missing its target Gen Z audience.
- Apple's stock has dropped about 17% year-to-date, and social media users called the ad one of its worst campaigns, with John Gruber saying, 'everyone involved is stupid: high school kids.'
- These repeated ad missteps, delayed AI promises, and leadership uncertainties suggest Apple faces challenges maintaining market position and investor confidence in a competitive industry.
12 Articles
12 Articles
Apple’s missteps are adding up — but don’t count it out yet
The stumbles from America’s most profitable company keep coming, worrying investors and leaving its massive consumer base hungry for true innovation. In its latest misfire, Apple pulled a new ad campaign less than 24 hours after it launched on Friday, June 20. The seven-and-a-half–minute video, titled “The Parent Presentation,” starred Saturday Night Live writer and comedian Martin Herlihy. Styled more like a short film than a commercial, it fea…
Apple has yanked yet another ad campaign. Why?
Apple created a back-to-school ad with comedian Martin Herlihy, then pulled it. Screenshot via X Apple is justifiably famous for its marketing. You could even argue that the company’s ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 Super Bowl ad for the Mac. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then …
Apple keeps releasing ads, then killing them. What's going on?
Apple created a back-to-school ad with comedian Martin Herlihy, then pulled it.Screenshot via X"Apple makes great ads" is a thing people used to say all the time.New thing people say: "Apple keeps pulling its ads. What's up with that?"No seriously. What's going on?Apple is justifiably famous for its marketing.You could even argue that the company's ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of cours…
In the last year he has withdrawn four, accused in various ways of being problematic, stereotyped or deceptive
Coverage Details
Bias Distribution
- 50% of the sources lean Left
To view factuality data please Upgrade to Premium
