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Apple Is Opening up Another Product Category. It Is Developing Its Own Wireless Controller for iPhones Under the Beats Brand.

Summary by Živě.cz
Bloomberg's Mark Gurman is a long-time leaker of upcoming Apple products, and in his latest report, he claims that the company is working on a game controller for the iPhone. The MacOS operating system code even mentions two models, but we don't know the details. Perhaps even more interesting are the rumors that Apple ...
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4 Articles

Apple, according to media reports, is preparing its own game controllers for the iPhone, which will be released under the Beats brand, which will be the company's first step in gaming.

A few weeks ago, references in the MacOS 26.7 release candidate code pointed to the imminent launch of two game controllers. (This included references to a series of camera-based airpods, but that's a different story.) A new report now provides more details on the launch plans for these products. In the latest issue of its "Power On" newsletter, Bloomberg reporter Mark Gurman confirms that Apple has actually "been working on this iPhone gaming a…

Apple is reportedly preparing two Beats-branded controllers for the iPhone, featuring motion sensors and modern gaming features. As a technology company renowned for its iPhone lineup, Apple has long been known as a pioneer in touchscreen gaming experiences. However, recent reports suggest the company is reconsidering devices with physical buttons. If true, this news is interesting not only because the tech giant is looking to make a more seriou…

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Bloomberg's Mark Gurman is a long-time leaker of upcoming Apple products, and in his latest report, he claims that the company is working on a game controller for the iPhone. The MacOS operating system code even mentions two models, but we don't know the details. Perhaps even more interesting are the rumors that Apple ...

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Živě.cz broke the news on Tuesday, September 15, 2026.
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