Apple Working on Whoop-Style Screenless Fitness Tracker, per Report
The prototype has a thin fabric band and a sensor-equipped module, and Bloomberg says it could arrive no earlier than 2028.
- Apple is developing a screenless fitness tracker to compete with Whoop, according to Bloomberg. The prototype features a thin fabric band with a sensor-equipped computing module, though the company has yet to decide on final release.
- Eddy Cue, Apple's health team leader, has pushed for features adopted from rivals like Whoop and Oura. These competitors attract users seeking continuous health tracking without wearing a smartwatch.
- The project is in a 'technology investigation' phase, with prototypes featuring the fabric band and sensor module. Apple has yet to decide whether to ultimately release the product before 2028.
- Apple has already integrated a 'readiness score' into its new Apple Watch Series 12, mirroring features from competitors. Apple remains the dominant smartwatch player, though Oura recently revealed 3.6 million Oura Ring sales.
- Bloomberg reiterates that 2027 will be a significant year for the Apple Watch, with major updates expected as early as late 2027. Oura is reportedly preparing for an IPO after revenue grew 74% to $1.21 billion.
13 Articles
13 Articles
Apple is reportedly working on a Whoop-like fitness tracker
Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg. A prototype of the device reportedly has "a thin fabric band with a sensor-equipped computing module." The device is in an early stage of development and likely wouldn't arrive before […]
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple is working on an activity tracker that doesn't have a screen, reports Bloomberg. The screen-free health and fitness device is said to be similar to Whoop's line of bands. Whoop makes wrist-worn trackers with 24/7 monitoring, but without a display. Apple has apparently been "exploring" the category for months and has developed prototypes, but hasn't decided whether the project will move forward. Apple chair Tim Cook and services chief Eddy …
Apple working on Whoop-style screenless fitness tracker, per report
Apple is developing a screenless health and fitness tracker to compete with Whoop, according to a new report from Bloomberg. The company is reportedly “developing prototypes,” but has yet to decide whether to ultimately release the product. more…
After pointing out that Apple was interested in incursion into the fitness bracelet sector, journalist Mark Gurman...
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